Not all Mercuries are forgotten! When psycho terrorist scrote Timothy McVeigh made his getaway from the site of the 1995 Oklahoma City bombing, what was he driving when he got popped for lack of license plates? A 1977 Mercury Marquis, a choice that would have caused irreparable harm to Mercury's image... that is, if Mercury actually had an image. Maybe that's the one advantage of being the invisible badge-engineered division.
Arrest of McVeigh [Wikipedia]
One More Reason to Stop Auto Theft [internal]