The Truth About the Aston Martin Sale

Mr. W.C. Montgomery, man of Texas and lately of TTAC, weighs in on what really went down with Aston, portraying a management group feeling shacked by FoMoCo and seeking out David Richards and consortium as a way out. Was the separation good for both parties? Ford gets to act like a supplier, Jaguar's now Ford's premium brand, which allows it room to grow, and the boys in Dearborn score the better part of a billion dollars for separating from Aston, leaving it in the hands of a man accustomed to dealing with large amounts of money and high-performance automobiles. It could all go terribly wrong of course. But what if it doesn't?

Ford Sells Aston Martin: Did They Jump or Were They Pushed? [The Truth About Cars]

Related:
Aston's Future: Rapide Stays in the Pipeline [Internal]