Two members of the DaimlerChrysler Board of Directors are asking for the Board to vote in April on whether or not to keep the DaimlerChrysler name or revert back to the DaimlerBenz name of old. Cars.com is reporting that Prof. Dr. Ekkehard Wenger and Dr. Leonhard Knoll have asked for the following resolution to be adopted by the Board:
"Article 1 of the Articles of Incorporation, currently wordedOh but wait, there's more. Wenger and Knoll tell the world exactly how they feel in the document as well, which we've lovingly copied and pasted below:
"The name of the corporation is DaimlerChrysler AG. The registered office of the corporation is in Stuttgart."
is amended as follows:
"The name of the corporation is Daimler-Benz AG. The registered office of the corporation is in Stuttgart."
Reason: Maintaining a corporate name that evokes associations with the failure of the business combination with Chrysler is detrimental to the image of the corporation and its products. This is all the more true as unflattering nicknames such as Doting Daimler, Daimler-Crisis or even Crime-ler have long been in circulation. The disadvantages this entails for shareholders, customers and employees can only be borne at most for a short transition period until there is a proper separation from Chrysler. If a proper separation cannot be effected within one year, this would only serve to underscore the need to remove this affliction on the image from the corporation's name.Jeez, they make "affliction" sound like such a bad word, don't they? Also, we hadn't even thought of "Doting Daimler" (which by the way, I don't think removing "Chrysler" does much on that one), "Daimler-Crisis" or "Crime-ler" as nicknames to use to describe the teutonic titties who put these two douches on its board...but we'll be sure to use them from now on. In fact, I think that gives us an idea for what we'll be calling the company if they do pull Chrysler from the name — DaimlerDouche.
DaimlerChrysler Looking to Change Name [Kicking Tires]
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