We loved the headline of marketing trade rag AdvertisingAge's "MediaWorks" daily news e-mail:
"GM'S TO BLAME FOR WEAK AD SPENDING"
Oh, those Madison Avenue intellectuals, always trying to blame America's auto companies first. But do you blame them? The people on the advertising Ave have
clients houses in the Hamptons babies to feed! I mean, with GM slashing advertising by 23.7% since 2005, and still managing to hold on to the #2 spot with $2.29 billion in spending, it's obviously all their fault. Maybe that's why their not selling as many cars. Or not. You know AdAge, not every company can be a pharmaceutical, flush with billions more dollars each year to spend on marketing boner pills.