The Detroit Free Press reports that Ford may be rethinking an idea once thought of as better. Somewhere along the line the braintrust committee thought having names start with an F was a good one. It wasn't. Ford's exit from the minivan market serves as an example. Decent selling Windstar minivan sales went into the tank when little else except the name was changed to Freestar. Potential customers roaming into showrooms to find a new Windstar evidently could not. The prime candidate for a renaming to a car formerly known as Taurus is the Ford Five Hundred, which brings us to our question of the day.
Vehicle Names Hurt Ford [The Detroit Free Press]
Detroit Auto Show: 2008 Ford Five Hundred Finally Gets The Horbury Treatment [Internal]