Breaking! Germans Claim Louis Vuitton Will Buy Aston Martin, Will Prada Buy Jaguar?

Obviously the thought of Prada buying Jaguar's just plain silly, but according to the German motor weekly Autobild will report tomorrow LVMH Moet Hennessy Louis Vuitton SA (and we think there's some other luxe brands in there too!) has agreed to acquire Ford Motor Co.'s Aston Martin brand. Additionally, Autobild's reporting Ford would retain a 15% stake following the deal. Other interested suitors had included Alchemy Partners, Texas Pacific Group, Permira and One Equity Partners — but apparently they just couldn't cut it. Well, I mean, maybe if Prada had gone after it... [Hat tip to Sean!]

LVMH to buy Ford's Aston Martin brand, German weekly to report [Marketwatch]

Related:
Breaking! Aston Martin Close To Sale?; Billionaires Mulling Aston Martin Bid For Some Seriously Premium Seat Covers [internal]