I've come to the conclusion that BMW spends more money on sending promotional materials to their customers than any other automaker. Let's use my mom as an example. Momma Wert just bought BMW's new mini-UV, the X3. Since she bought the new car four months ago, she's received a "welcome letter" and "an exclusive invitation" to an event for new BMW X3 owners as well as "BMW magazine," a monthly "lifestyle" magazine for bimmer owners. Gag. As the topper to these wonderful parting gifts, last week she received a beautifully packaged official "BMW Welcome Kit." This kit, which looks like to cost the equivalent of a monthly payment, congratulates my mother for becoming the "new and proud owner of an X3 3.0si" and according to BMW's US office is meant
"To help you gain a deeper understanding of your vehicle, the community that surrounds it and the free-thinking company that created it, we've developed this Welcome Kit. It contains a host of information about your BMW Ownership Experience..."
BMW Drops The New 2007 X3 On An Unsuspecting UK; US Version To Follow [internal]