A Bold Move To Stop Making Bold Moves: Ford To Pinch-Hit With Pepsi Challenge Ads Later Today?

We'll be over at FoMoCo later this morning to have a look at the first Ford ad spots in a long time that won't be seeking to make all sorts of spunky, feisty and daring movements. According to Mark Truby Bryce Hoffman Detroit News staff reports, the ads will diverge from the Bold Moves campaign we've seen from Ford over the past year, and go to more of a "carbonated" Moves campaign. That's because one of the ads, for the Ford Fusion, will supposedly use the Pepsi Challenge theme, with "winners" picking the Ford Fusion. Hmm, maybe I've seen a similar concept before.

Ford retools marketing plan for Fusion and truck lineup [Detroit News]

Related:
Ad Watch: Chrysler Group's Looking For You To Make The Folgers Switch [internal]