There's somethin' wrong with the world today I don't know what it is Something's wrong with our eyes
We're seeing things in a different way
And God knows it ain't His
It sure ain't no surprise
We're livin' on the edge
—Aerosmith, Living on the Edge
"Yes, this is a fantasy. Vehicles can't really drive on buildings."
Hmm — seems to me they couldn't figure out what to classify the Edge as either. It's a "vehicle?" Come on, work with us here — is it a minivan, is it a wagon, is it a CUV? Wait, no — the ad agency knows what it is —it's a "vehicle" — just like a semi-truck and a tank. All we know is the ad for whatever the hell this thing is classified as ain't too shabby.
EDGY ADS: Ford starts biggest digital blitz ever [Detroit News]
Ad Watch: Rogue Producer Boldly Creates Shelby GT Ad That Doesn't Suck [internal]