I'm really not sure why Ford keeps needing to attach celebrities to its ad campaigns — like this new commercial starring NBA superstar Dwyane Wade by the folks at Young & Rubicam of the especially blingtastic 2007 Lincoln Navigator — complimenting the already celeb-heavy "Bold Moves" campaign and of course Toby Keith's Amerigasm that is the new Ford trucks campaign. I mean, the chrome alone sells this bad boy to the urban youth, and the only other demographic I'm spotting is celebs whose "Dream" is apparently to help an urban coach set up hoops for his kids just so he can give the coach the keys to his brand-new SUV. And really, we know that demographic's totally going to give away a Caddy Escalade, not the Navigator.
Ad Watch: Run Ford Your Life — It's Taylor Hicks!; Ad Watch: Bold And The Beautiful — Ford's Like, Totally All About Kelly Clarkson; Ad Watch: Toby Keith Plays With His Guitar And Spews Forth An Amerigasm Of Song About Ford Trucks [internal]