SEMA Show: Matte Is This Year's Black

Among custom jobs at SEMA this year, the matte-black finish is an unmistakable theme. Despite its humble origins among rodders without the cash to indulge in metal flake kandy koatings, the flat finish can cost upward of $10,000 to render properly (we've heard up to $30,000 for the Mercedes CLS on display here). Of course, it attracts fingerprints like a slot machine attracts chain-smoking rubes, so while it looks somewhat slick, it's not exactly the best solution to finding the new minimalism. [Gallery]

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