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  • By Ray Wert

    Send a link to this post 'Ad Watch: The "Passion" Of The Hispanics — How The Silverado Helped Chevy Get Its Salsa On' via email:


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    sending request

    Oct 26, 2006 6:49 PM 140
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    #2007

    Nice Price Or Crack Pipe: 500-Horsepower 2007 Mercedes-Benz R63 AMG For $48,991?

    2009 Barrett-Jackson Auction Scottsdale: Eight Highest-Priced Cars Through Day Three

    Nissan Recalling 243,000 Xterras, Pathfinders and Frontiers

    read more: #adwatch, #2007, #adspromotions, #clips, #kimkosak, #news, #subete, #chevrolet, #silverado

    Ad Watch: The "Passion" Of The Hispanics — How The Silverado Helped Chevy Get Its Salsa On

    This ad — dubbed "Milestones" by the folks at Chevy — aired during game three of the World Series. And yes, it's entirely in a language I do not speak — Spanish. Given that, there's much about the ad we could bring to your attention: the absence of English, the cinematic photography, the pandering, the corporate view of hispanics as the next breakout population to target. But we won't. Instead, we'll merely suggest imagining Chevy's advertising boss Kim Kosak (at right) — who says, "The Silverado encompasses ... all the passion inherent to Hispanics" — in a silver torpedo bra and chainmail garter, atop a Silverado extended cab full of mangoes and purring at Hispanic-looking passersby to come touch her "cami n de entrega." – Ray Wert

    Related:
    Ad Watch Exclusive: Stephen Colbert, Don't Steal This Chevy Silverado Commercial Too!; Ad Watch: Chevy Drops Nukes on Cutting Room Floor; America, Truck Yeah! Chevrolet Drops "Our Country, Our Truck" Silverado Marketing Campaign Like A Nuclear Bomb [internal]


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