Next Time Dial Faster: Neiman Marcus M6 Sells Out in 92 Seconds

It took a minute and a half for Neiman Marcus to sell out every single one of its special edition BMW M6s. That's no hyperbole; the upscale retailer and caterer to all folks bougie sold all 50 Bimmers, at $139,000 a pop, in 1:32, mostly by phone. Psychologists say the Ruby Black exterior finish accented with Piano Black trim elements, and power sports seats wrapped in a custom Gold Brown shade of supple BMW Individual Merino leather penetrated the psyches of the idle rich, causing a kind of madness called Bimmentia. Go, scarcity economics, it's your birthday...

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