Volvo designer, Canadian-born Simon Lamarre, has launched a blog to address his experience penning the new Volvo C30 hatch. Lamarre, who consensus says has a winner on his hands, discusses the pressures of designing a car for a major automaker in his first post.
For four years, I've been eating, sleeping and breathing this car. It's consumed all my time at work, plus too many sleepless nights and spare moments that I should've devoted to something else. But design is one of those things that doesn't respect the clock. It's in your head all the time, gnawing at you, poking you, making you second-guess yourself and generally making you nuts. You rocket back and forth between being miserable and being elated (and sometimes both).
Then he'll have no trouble being a blogger.
Paris Auto Show Reveal: Volvo C30 Hatch! [internal]