FoMoCo's released pricing on the product the Dearborn-based automaker's already called the "key" Bold Move to fiscal stability. That's right, it's the Ford Edge — the CUV with a Gilette-blade on the front-end, and you can get it into your grubby little hands for just $25,995. And in this "under $26,000" SE package, you'll get such amenities described in the release as a "center console," an "audio input jack" and of course the aforementioned "Bold exterior styling" sometimes known as "Hi, I'm Dave." Although the thought of a car with a price tag of $26K touting the "center console" as a key standard feature left us feeling pretty wary, the rating numbers for the standard 3.5-liter V6 with 265 hp and 250 lb.-ft. of torque (still expected to be in the mid-20's range for highway driving), and the AWD capability of the SEL edition did manage to perk us up a bit. Full release after the jump.
2007 FORD EDGE WILL DEBUT UNDER $26,000; CROSSOVERS POISED TO BECOME INDUSTRY'S LARGEST SEGMENT
* All 2007 Ford Edge models feature standard side curtain air bags, AdvanceTrac with RSC , best-in-class 265 hp 3.5-liter V-6 engine and fuel-saving 6-speed transmission.
* Front-drive models to begin under $26,000, including destination, with all-wheel drive available for less than $28,000.
* Paced by new entries like the Ford Edge, CUV segment is expected to grow into the largest segment in the industry with sales of 3 million units by the end of the decade.
CHICAGO, Sept. 20, 2006 - Ford Motor Company [NYSE: F] will launch its all-new and highly anticipated 2007 Ford Edge crossover with a sticker price below $26,000, Cisco Codina, group vice president, Marketing, Sales and Service, announced today at a meeting of the Midwest Automotive Media Association.
At the meeting Codina reaffirmed that between now and the end of 2008, 70 percent of the Ford, Lincoln and Mercury lineup by volume will be all-new or significantly freshened. That includes strong new vehicles in new segments like the Ford Edge, which goes on sale in November, as well as a new 2008 Ford Super Duty pickup, which will be revealed next week at the State Fair of Texas and will go on sale in January.
"Each new product will be a milepost on Ford's road to recovery," Codina said. "Inside and outside the company, we have called the Edge launch the single most important launch for the company this year."
The Right Product at the Right Time
The five-passenger 2007 Ford Edge has a bold design with a stylish, functional and clever interior. It features a fuel-saving powertrain, with Ford's all-new 3.5-liter V-6 engine with best-in-class 265 horsepower mated to a six-speed automatic transmission. Its highway fuel economy is anticipated to be in the mid-20s. Edge also features standard side curtain air bags and standard AdvanceTrac with RSC (Roll Stability Control). A laptop-friendly center console and standard MP3-player input jack also are included.
In addition to optional all-wheel drive, the Edge is available with innovative features including a class-exclusive, all-glass available panoramic VistaRoof which gives a grand view of the sky and can open for a sense of freedom that front and rear passengers can enjoy.
The new Edge already is generating excitement among consumers. Since the vehicle was unveiled in January at the North American International Auto Show in Detroit, more than 930,000 consumers have visited the Edge Web site at www.fordvehicles.com/edge Traffic on the Edge Web pages has jumped more than 125 percent since June, after Ford added a "crossover" tab on the fordvehicles.com home page. Driven by the Web, auto shows and other marketing activities, more than 45,000 consumers have asked for more information about the Edge and 3,200 have shared information from the Edge Web site with a friend.
Two distinct trends have helped spur crossover growth: car buyers seeking more spacious and flexible interiors along with the confidence of AWD, and traditional SUV buyers looking for more fuel-efficient and maneuverable vehicles. This year, crossovers are expected to outsell the traditional SUV segment for the first time ever. Through August, industry crossover sales are up 8 percent at 1.62 million units. Already the fastest-growing vehicle segment in the United States, crossovers are expected to be the largest segment in the industry with sales of about 3 million units by the end of the decade. By 2009, the segment is expected to include more than 70 CUV models.
Ford Motor Company outpaced the competition in CUV growth in 2005 and will stake an even stronger claim over the CUV market with the introduction of the new Edge, along with the new Lincoln MKX. As vehicle segments continue to shift in the marketplace, Edge will play a critical role in retaining existing Ford customers as well as drawing new customers into Ford dealerships. Ford expects that approximately 45 percent of Edge buyers will be customers who are new to Ford Motor Company.
"The success of the Edge will prove that we can bring the same customer-focused intensity we have in trucks to new segments of the market," said Codina. "The total Edge package - design, flexibility, fuel economy, fun-to-drive character and value - gives us high confidence that we will win new customers."
The 2007 Ford Edge SE features a base manufacturer's suggested retail price (MSRP) of $25,995 for the well-equipped front-wheel-drive model and $27,645 for the all-wheel-drive model.
Key standard features of the Ford Edge SE include:
* Bold exterior styling
* Best-in-class 3.5-liter V6 mated to 6-speed automatic transmission deliver 265 hp and 250 lb.-ft. of torque. (Fuel economy is expected to be in the mid-20s for highway driving.)
* Front-wheel drive
* Rear spoiler
* Dual exhaust
* Center console with class-leading flexibility
* Second-row 60/40 split fold-flat seats
* Class-exclusive MP3 audio input jack
* 17-inch painted aluminum wheels
* Class-leading standard safety features including: industry leading AdvanceTrac with RSC , ABS, Safety Canopy with rollover sensor, front- and front seat side-impact air bags, occupant classification system, adjustable head restraints and LATCH system
The Ford Edge SEL offers many additional appearance, comfort and convenience features, including chrome tipped dual exhaust, a 6-disc CD changer, Convenience Package, body color rear spoiler and fog lamps. It starts at $27,990 for front-wheel drive models and $29,640 for all-wheel drive models.
Option packages available on the Edge SEL include:
* Premium Package - Dual electronic temperature control with particulate air filter; exterior puddle lamps; heated seats and heated exterior mirrors; leather trimmed front and second row seats; memory seats; memory exterior mirrors and steering wheel climate controls
* Seating Flexibility Package - 6-way power passenger seat, front-row passenger fold-flat seatback; second-row EasyFold remote release seatback; leather trimmed front- and second-row seats; memory seats.
Options exclusive to the Edge SEL include:
* 18-inch chrome-clad aluminum wheels or 18-inch painted aluminum sport wheels
* Audiophile sound system with CDX6, nine speakers and steering wheel controls
* DVD-based Navigation system with Audiophile sound system
* Reverse sensing system
* Rear-seat DVD Entertainment System
* Class-exclusive two-panel panoramic VistaRoof with dual power shades
Options available on all Edge models include:
* All-wheel drive
* SIRIUS satellite radio with six-month subscription
* Class II Trailer Towing (for up to 3,500 lbs. maximum towing capability)
Way Forward Commitment: Deliver Outstanding Customer Value
Ford is accelerating the rollout of many of the technologies featured on the Ford Edge across the Ford and Lincoln Mercury product lineup.
"The Ford Edge's success will validate many of our key product strategies - including better design, higher quality, more safety, added content, lower prices and higher performance," Codina said.
* Stability control - By the end of 2009, all Ford, Lincoln and Mercury retail cars and trucks will feature standard electronic stability control. AdvanceTrac with RSC is now standard on traditional SUVs and will be standard on all CUVs by the end of 2008.
* Side air bag protection - All retail products will have side impact protection by the end of 2009. All SUVs and CUVs will be equipped with rollover-protecting side air curtains.
* 3.5L V6 engine - this engine will eventually power one out of every five Ford Motor Company vehicles in North America
* All-wheel drive - Ford Motor Company will have 28 vehicles with AWD technology this year
* 6-speed automatic transmission - Ford plans to produce about 1.3 million 6-speed transmissions annually by 2008
* DVD-based navigation system - For 2007, Ford is doubling the number of products with an available navigation system
* SIRIUS satellite radio - For 2007, Ford is quadrupling the number of products with available SIRIUS satellite radio
* Auxiliary audio jack - Ford is increasing the number of models with auxiliary audio jacks from zero to nearly half of its lineup
Hi, I'm Dave: Ford's New Design Direction [internal]