http://cache.jalopnik.com/assets/base/img/thumbs140x140/jalopnik.com.png http://jalopnik.com/tag/2010 toyota prius http://jalopnik.com/tag/2010 toyota prius Yep, 2010 Prius and Lexus HS250h are now officially under a voluntary Toyota Recall. [Toyota] More »
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As we've already reported, the worldwide 2010 Toyota Prius recall is happening. We guess they thought by letting it slip while the Super Bowl was happening we wouldn't notice. Oh, we noticed. More »
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The Nikkei News Service reports Toyota will recall 270,000 Priuses in the U.S. and Japan, targeting only the 2010 Prius in today's most recent example of beige biting back. More »
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Because thwacking Toyota is like, the totally cool thing to do, Japan wants the company to investigate whether or not the brakes on the 2010 Toyota Prius are malfunctioning after 14 separate incidents in the last two months. More »
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Since the issue of Steve Wozniak's Prius arose yesterday, Toyota has been anxious to get in touch with the Apple co-founder to diagnose the problem and, according to his assistant, will take the car for testing. More »
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Our story on Apple Co-Founder Steve Wozniak's Prius Cruise Control acceleration issue was shared by Gizmodo and the Woz himself was nice enough to explain what's happening and how much trouble he's having contacting Toyota. More »
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Apple co-founder Steve Wozniak told a crowd today of an unintentional acceleration problem with his 2010 Toyota Prius, which isn't under a recall. "This is software. It's not a bad accelerator pedal," he told the crowd. "It's very scary." More »
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Paul Eisenstein's TheDetroitBureau.com claims dozens of new third-gen Toyota Prius owners have filed complaints with the National Highway Traffic Safety Administration, alleging brake failures. Could it be more "unintended floor mat fiery death acceleration?" Maybe not. [TheDetroitBureau.com] More »
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Did you buy a 2010 Toyota Prius and instantly realized it didn't look as much like a HSV GTS as you hoped? Japanese car tuner Tommy Kaira has the solution for you. More »
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Both the 2010 Toyota Prius and the Brammo Enertia are at the Gizmodo Gallery in SoHo this week. Can you figure out which one is powered by clean electricity and which one dirty dino juice? More »
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Toyota will use the Prius name on more hybrid models in its U.S. lineup, the automakers' top executives told a meeting of U.S. dealers in Las Vegas this week. But don't expect "Prius" to become a Scion-like sub-brand. More »
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Toyota’s Harmony Prius commercial was hippie enough. In a logical next step, they are now planting flowers by Californian highways. Swarms of 20,000 flowers! More »
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Both the 2010 Honda Insight and 2010 Toyota Prius earned top safety ratings from the IIHS, meaning neither can hold it over the other's head. The cheap Kia Soul, though, is probably going to do some boasting. More »
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With the 2010 Toyota Prius moving to the mid-size category and the 2010 Honda Insight undercutting it on price, it's logical a new compact Toyota hybrid is in the works for late 2011. Reuters has the details. [Reuters] More »
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Toyota's begun advertising for it's latest Jesus-mobile, the 2010 Toyota Prius, with a spot called "Harmony." The commercial, designed to show the symbolic connection between nature and automobiles is mesmerizing and creepy. More »
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In our review, we found the 2010 Toyota Prius to be a major improvement over the last generation. Still, we reserve the right to make smug jokes. Caption away, fellas. [Toyotausa @ Flickr] More »
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We've already walked through some of the new trick gadgetry on the 2010 Toyota Prius. Now, here's how the solar powered ventilation system works to air out any odoriferous emanations of smug after you park. More »
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We've told you the 2010 Toyota Prius finally drives like a real car. We've told you it starts at $21,000. Now, Current TV's Ben Hoffman explains how it'll get you a Happy Earth Lay. More »
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Yesterday we told you the base 2010 Toyota Prius would cost $21,000. Now, full pricing details have been released; you can spend up to $32,520 on the most fuel-efficient car in America. More »
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Thanks to the collapse of the hybrid market and arrival of the $19,800 Honda Insight among other competitors, Toyota's shaved $1,000 off the 2010 Prius. That sets the base price at $21,000. More »
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A battle even more hotly contested in the car world than the Muscle Car Wars: the introduction of the Ford Fusion Hybrid, 2010 Prius and Honda Insight gives us the Hybrid Car Wars! Who survives? More »
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You already know the 2010 Toyota Prius gets 50 MPG combined fuel economy, making it the most fuel-efficient car for sale in the U.S. But, did you know it returns 26.6 MPG at 102 MPH? More »
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The 2010 Toyota Prius's 50 MPG fuel economy is only part of the story, it's also loaded with an unprecedented level of in-car technology. Here, Toyota tech guru Chris Risdon walks you through some features. More »
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The 2010 Toyota Prius uses a clever display that mimics user inputs on steering wheel-mounted buttons in the information display meaning you can keep your eyes on the road and not on the buttons. More »
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Toyota announced this morning the 2010 Toyota Prius will officially be the highest-mileage retail vehicle available in the U.S. with a combined EPA estimated fuel economy rating of 50 MPG. More »
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After the Detroit Auto Show closed yesterday, we stuck around and captured the first shots of the freshly unveiled 2010 Toyota Prius with the 2010 Honda Insight; also, a 2010 Ford Fusion Hybrid was there. More »
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The 2010 Toyota Prius and 2010 Honda Insight take very different paths to the same answer: fuel economy. Lets take a look at how the two stack up. More »
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Not only is the new Prius bigger and faster, but it's more economical too. At 50 MPG the 2010 Toyota Prius will be the most fuel-efficient vehicle for sale in America. More »
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The design of the newly unveiled 2010 Toyota Prius is certainly polarizing. We thought we'd take a deep-dive on the new look to help explain the changes Toyota made to their high-mileage brick on wheels. More »
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The 2010 Toyota Prius has just been unveiled. The big story is, despite coming with a larger 1.8-liter engine, fuel economy's jumped from 46 MPG to 50 MPG. How? More »
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Pictures and details of the 2010 Toyota Prius have again leaked ahead of the car's official release in a few hours. Aside from the picture we've already seen, let's look at the new details. More »
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The new Toyota Prius, debuting in Detroit next week, could be getting a larger engine for the American market. Why? US buyers want more power, not better economy. More »
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Toyota brought in the eccentric Blue Man Group to promote its eccentric little hybrid car built for eccentric earth-saving hippies. More »
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The exhausting and inconsequential teaser series surrounding the 2010 Toyota Prius continues and now we get to see something that matters — the Hybrid Synergy Drive nestled snugly in its engine bay. More »
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There are really two kinds of press campaigns surrounding the 2010 Toyota Prius right now, the official ones with silly pictures of knobs and carpet and bolts and the like, then there's the other kind that leaks the whole car and major details, like this one today. In this set of low-resolution images we see the Prius in profile, the layout of the all-digital dash, the amount of cargo room we can expect, and that the new car will be getting headlight washers — certainly one of those hefty options absolutely necessary for a super efficient hybrid. More »
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Even mighty Toyota is feeling the pinch of the self-fulfilling prophecy that is the disintegration of the economy, with rumors surfacing production of the 2010 Toyota Prius in the Tupelo, Mississippi plant will be delayed. That'll keep all Prius production in Japan for the time being. Demand for the gas-thrifty hybrids has fallen as fuel prices have plummeted to sub-$2.00 levels, leaving dealers sitting on a healthy but still enviable 21 day supply. This could also be a reconsideration of strategy, since the dollar has strengthened and a collapse of any of the big three could be a deathblow to some shared domestic parts suppliers, leaving the Prius high and dry with an otherwise profitable assembly line. We'll keep our eyes out for movement back to Tupelo, but don't expect it to come anytime soon. More »
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We're just 60 days from the reveal of the 2010 Toyota Prius at the Detroit Auto Show, meaning it's time for the automaker to launch a micro-site with an annoying countdown clock. What makes it more annoying is photos of the New Prius have already leaked. So yeah, the countdown clock? Sort of unnecessary at this point. But, if you're suddenly unable to determine the number of days from now until the Detroit Auto Show this may be a helpful tool. Although we kind of expect that isn't so much an issue with Jalopnik readers. More »
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Intrepid reader and impromptu spy photographer Brian sent us these images of a camo-covered 2010 Toyota Prius hamming it up with a 2009 Toyota Venza on California's 405 freeway outside of Long Beach. This tag team of dynamic excitement is pounding the pavement of the 90801 ahead of the Detroit Auto Show premier of the Prius. Keep in mind, we've already seen complete pictures of the new Prius, and ToMoCo has been pummeling us with coma-inducing teaser shots, so these are really just a study in purpose-free camouflage. More »
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Toyota continues to stick with its strategy of slowly releasing tiny teasers of the 2010 Toyota Prius through the good folks at PriusChat despite the fact that we've seen the full car. But whereas the previous teasers left us with questions, this latest photo answers a question Prius owners have had since the first model rolled off the assembly line: What the hell is up with the seats? Prius seats have until now lacked proper adjustments, something a technologically forward-leaning car like the Prius should be expected to have. We'll be sure to sit in them at the Detroit Auto Show in January and tell you what we think. More »
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