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It's official — despite Jalopnik and over 80,000 arrowhead fan boys best efforts, Pontiac's decided to officially name the Pontiac G8 Sport Truck the unimaginative name of "Pontiac G8 ST." Frankly, we were as disappointed as you are. So we did what all fan boys of what could have been the new "El Camino" do when they're disappointed — we broke open a case of PBR. After a few beers we decided to get fellow El Camino fan boy Mike Levine from PickupTrucks.com to help us set up a conference call with Pontiac marketing director Craig Bierley. Our purpose was to get to the bottom of how a process that seemed to encourage the type of fan movements like our "Vote El Camino" campaign would seemingly result in Pontiac choosing the original name of the vehicle. Interestingly, when we asked the question — Bierley told us Pontiac "didn't really have ST as the name when we engaged in the process, we were just calling it a sport truck." But, if you look at the pictures we originally took of the car in our exclusive first look, it had the "ST" letters. Go ahead, take a look at the liftgate in the picture up top as well as in this original picture of the "Sport Truck." We'll have more on the "NameG8" story tomorrow, but for the moment hit the jump for the press release. We're going to go and finish up the rest of this case of PBR. More »
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As you know we were just present for the live reveal of the 2010 Pontiac G8 El Camino here at the New York Auto Show. After diving into the press scrum that surrounded Bob Lutz after the unveil, we managed to ask him the most important question of the day - What do you think about naming the the car the "El Camino". After handing out dozens and dozens of "Vote El Camino" buttons today, including to the live band the "Young Lords", various press and peeps, and to Mr. Lutz himself, we just had to know the answer. Maximum Bob's response both surprised and delighted us. More »
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We had a caminogasm over the weekend when we dropped pics and press on the More »
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What's that? You're wondering if the production version of the newly-revealed Pontiac G8 El Camino is functional? Well here's the proof: exclusive, raw, uncut video of the G8 sport truck in action from our exclusive, raw, uncut photo shoot with the new ute. We suggested they do a nice smoky burnout for the photo shoot, but seeing as they'd literally just attached the hood to the production prototype for the first time mere hours ago, they were having none of that. Maybe they're saving the rubber for doing donuts on the New York Auto Show floor? Our guess is probably not, but it sure is nice seeing a prototype that isn't being pushed around by men in white gloves. Just listen to that 6.0-liter V8 purr. More »
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A few weeks ago we, along with our friends at PickupTruck.com, were given exclusive access to a vehicle whose return we've been anticipating for what seems like forever. Today our prayers to the General have been answered — the El Camino is back! In January we reported this re-bodied Holden Ute would be called the 2010 Pontiac G8 ST, and like a Phoenix rising screamin' from the ashes of a bygone era of car-platformed trucks, this new heir to the truck-car throne would emerge from the over-built and over-spec'd world of modern haulers. Just like the Phoenix, this business-up-front and party-in-the-back sport truck looks a little younger, a little more refreshed and has a bit more hawkish figure, but don't be fooled by the disguise. If we play our cards right, it may end up retaining the legendary king of truck-car names, El Camino. That's right, more important even than the return of the truck-car to the General's fleet, is the news that this car will not be called the 2010 Pontiac G8 ST. In fact, they don't have a name. Instead, you are going to be able to help choose what GM calls it. That's right, enthusiasts across the country can have a hand in giving this sport truck back the name it so rightfully deserves - a name which still dances on the breeze and lives in the heart of every red blooded hoon — "El Camino". With this in mind, we're beginning our campaign here and now to call this wondrous segment-bender the 2010 Pontiac G8 El Camino sport truck. Hit the jump for more on the Pontiac El Camino.
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