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Ford kicks off their new ad campaigns for the 2010 Ford Taurus and the 2010 Ford Taurus SHO August 4th. The campaign targets "discerning customers" focused on "technology, innovation and style." They're so tech-focused they've embedded tech in their ads. More »
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This 2010 Ford Taurus SHO was spied by a member of ChicagoSVT at his local dealership for demo rides. We'd say they demonstrated perfectly how not to treat your brand new EcoBoost-equipped Taurus SHO. Full gallery below. More »
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The 2010 Ford Taurus wants to become to full-size sedans what the F-150 is to trucks: the standard by which all others are judged. That's an incredibly ambitious goal for an utterly conventional car. More »
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Normally, when we review an exciting new performance car, we like to use a dramatic burnout shot. Unfortunately, the 2010 Ford Taurus SHO barely chirps its front wheels on its 5.2-second trip to 60 MPH. More »
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Using "cross-traffic alert," the new 2010 Taurus will, in the words of Ford engineer Kelly Kohlstrand, "alert the driver if a vehicle is coming on to you from the rear." But what if you're single and looking? More »
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The "Mozart Effect" is a term used by Alfred Tomatis for his belief listening to Mozart's melodies can make you smarter. Ford's designers apparently took this approach, with a modern twist, while designing the 2010 Ford Taurus. More »
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Ford CEO Alan Mulally was up early for a Today Show interview in New York with NBC's Matt Lauer. Lauer fearlessly probed Mulally, peppering him with a slew questions. Smiling like a Cheshire cat, Mulally non-answered every one of them. More »
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Rather than a pedestrian 3.7-liter V6, the 2010 Lincoln MKS EcoBoost provides a rip-roaring 355 HP twin-turbo V6 that'll get 24+ MPG. Minus tweaks, it's the same setup we'll see in the Ford Taurus SHO. More »
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After little-Suzy-homemaker loses control of her fully-loaded-by-110-pounds-of-groceries shopping cart, will it set off the side airbags on your 2010 Ford Taurus at a speed of 10 MPH? Let's find out. More »
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In a move that'll surely light some fires in the SHO revival camp, Hennessey Motorsports will get their hands dirty and molest the newly-announced 2010 Ford Taurus SHO. More »
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We showed you the reborn 2010 Ford Taurus SHO early this morning. Now it's debuted here in Chicago. Also, the power chart has debuted. Consider our fragile little minds blown. More »
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You saw it here first. Now it's official, the Ford Taurus SHO is back. The new Super High Output's equipped with a twin-turbocharged 365 HP Ecoboost V6 to turn this $37,995 sedan up to eleven. More »
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The Ford Taurus SHO is back, and here's further proof. These photos show the 2010 Ford Taurus SHO, which we expect to see revealed next month in Chicago, doing some humid weather testing in Florida. More »
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We've managed to get our hands on the dealer ordering guide for the all-new 2010 Ford Taurus, which breaks down the options and confirms an EcoBoost model, possibly the 2010 Ford Taurus SHO. More »
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Further proving the Ford Taurus SHO is not just a dashboard option, these photos from BringBackTheSHO show what could be the next SHO testing in the wild. More photos below the jump. More »
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After seeing this shot from MSNBC of Ford of the Americas president Mark Fields on-screen above a split-open Ford Taurus, we knew we had the perfect choice for another round of "Caption This." [via MSNBC] More »
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For an industry left for dead, the 2009 Detroit Auto Show has produced a wealth of shiny automotive awesomeness. Here are the top ten photo galleries from yesterday's first day of the show. More »
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Moments ago, the sheet dropped on the impressive new 2010 Ford Taurus and we've got the live shots coming at you from the floor of the Detroit Auto Show. More »
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In 1986, Ford unleashed a moonshot automobile which dragged the company and its competitors into the future. With the 2010 Ford Taurus, it seems Ford is staking its claim at greatness again. More »
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We gave you the info late last night about Ford's new Active Park Assist. Now here's video of the system in action along with the first look at the 2010 MKS's paddle shifters. More »
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Ford's one-upping Lexus with an ultrasonic parallel-parking system it claims is easier to use, more versatile and requires less driver input than camera-based rivals. Amazingly, the whole Ford lineup may get it by 2012. More »
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The 2010 Ford Taurus has been spotted around town wearing next-to-no camo. We've pulled the sheet entirely off with these exclusive renderings from KORSdesign of the new Taurus to be unveiled officially in Detroit. More »
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Here's the clearest shots yet of the exterior and the first shots of the interior of the 2010 Ford Taurus, expected to be revealed next month at the Detroit Auto Show. Full gallery below. More »
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Despite the cat already being out of the bag on the new 2010 Ford Taurus, Ford's furiously trying to shove it back in, covering up the new Ford Taurus in all sorts of anti-spy camouflage. And though the sedan is covered and padded to the extreme there's still a lot to learn from these photos. The front bumper appears to have more detail than the previously snapped Taurus, suggesting that wasn't a final product. There's also a tester running around with dual exhausts, which could mean EcoBoost, or Heavens to Betsy, a 2010 SHO Taurus! Like Mulder, we want to believe. Full spy report below the jump. More »
]]> http://jalopnik.com/index.php?op=postcommentfeed&postId=5048636&view=rss&microfeed=true Yesterday we mentioned all the speculation regarding the 2010 Ford Taurus SHO and a focus group that SHO owners participated in, at the behest of Ford engineers and planners. Using the leaked photos of what everyone suspects is the 2010 Ford Taurus, the excitable folks over at BringBackTheSHO.com put their steady hands to the task of giving us a peek at what they hope will be the next Taurus SHO. More »
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According to an SHO Club member who posts at V8SHO.com, Ford has been contacting groups of past Taurus SHO owners to talk about the 2010 Ford Taurus and the possibility of an SHO performance version. Though no drawings, facts, figures or anything else concrete was shown, we can probably draw some inferences from the fact that they specifically asked SHO owners about their vehicles. Interestingly, they had a Chrysler 300, Dodge Charger and Chevy Impala on hand, all with the identifying marks taped over, and asked the SHO enthusiasts what they liked about the vehicles. Some of that discussion below: More »
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We were a bit surprised when pictures of the 2010 Ford Taurus were revealed exceptionally early. Almost as surprised as Ford was. Though things will sneak out every time from time to time once embargoed pictures or press releases get sent to the press or when mules and testers begin to hit the streets, this was a rare leak from what looks like the design studio. Anyone who has been invited into a design studio knows there are serious rules about bringing in cameras and unusually tight scrutiny. You know who'd probably escape scrutiny? An employee's child. You know when there are lots of children showing up around the Ford design studiots? "Take Your Child To Work Day." More »
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UPDATE: The 2010 Ford Mustang's been officially unveiled! Check it out here or in the galleries below! More »
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The spy photo of the 2010 Ford Taurus which were so fleetingly displayed today (and which will live on in RSS readers everywhere) got the old gears turning back to memories of 1996. Ford made huge waves at the Detroit Auto Show that year with the Synergy 2010, a peek at the future of automobiles. It was "equipped" with a 1.0-liter diesel engine, advanced communication systems, super lightweight materials and state-of-the-art aerodynamics. The car was a design concept exploring ways to carry four passengers safely while returning an astonishing 80 MPG in the year 2010. More »
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UPDATE #3:The 2010 Ford Taurus is now official — check it out in all its glory! More »
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