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Why you should buy the 2009 BMW 135i: More »
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Exterior Design: **** More »
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We've got to give credit to Phil, a BMW 1-series hatchback is something that those keen of eye might have missed driving around here on US soil and, even if some would have noticed it as an oddity, they might not have been so quick as to get such good photos of the thing. That it has New Jersey Manufacturer plates is no surprise, as most special Bimmers do. The question is, will the BMW 1-Series five-door, which is sold in Europe, join the 2009 BMW 1-Series already here in the states? More »
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"There's a fine line between genius, and insanity — and a hair brained scheme, and a revolutionary idea." posits this film, and we agree. As a result of our early discovery of the 2009 BMW 1-Series themed Rampenfest viral marketing campaign, we have been offered the exclusive rights to bring you the world wide documentary premier of "The Ramp". The thirty minute movie chronicles the men, the mission, and the madness of an attempt to launch the 1-series from Germany to America by way of ramp. And before you get to thinking, "Bah, that's not too hard," the attempt is not designed to simply go from the imaginary town of Oberpfaffelbachen, Germany to say, New York City. No, the car's intended target is San Francisco. So grab some popcorn and a comfy chair, sit back, and enjoy the frigtening naivete of physics terrifying Deutsche chompers movie in three parts. ED: Yes, we know we're probably just shilling for BMW, but they're practically making fun of themselves here, so how could we not run with this? UPDATE: All three parts of the video are now below the jump to prevent the threesome of streams from all playing together. More »
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We first dropped news of what seems to be the viral ad campaign for the 2009 BMW 1-Series called "Rampenfest" a couple of weeks ago, but now there's an update on the progress of things. We received an email from "Jeff Schultz," the apparent documentarian, congratulating us on being the first to discover the project and informing us there's a poster in our future for the effort. We smell direct marketing, but what the hey, maybe we can give away a poster. Anyway, the trailer for the film we've got above is also over at the Rampenfest, and it's ripe with German stereotypes, bizarrely large teeth, and a ginormous ramp in the fake town of Oberpfaffelbachen. More »
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In case the word didn't get out, it's convertible day at BMW. First they throw down with the new BMW M3 Convertible, and then they show their ace card the new 2009 BMW 1-Series Convertible. The littlest BMW is sporting a hot new powered drop-top and the teeming masses are all over it like gooey French cheese. Seriously, It took 15 minutes to hack away at the crowd to get decent pictures. Anyway, as expected, the top drops away silently and smoothly into the trunk leaving about as much space as you need for a day bag. More »
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Even thought we may have let the cat out of the bag on the viral marketing campaign, it seems somebody already has a 2009 BMW 135i sporting manufacturer plates from Jersey running around the frigid and salty streets of Detroit. When out and about today we snapped this one in a parking lot and to our luck it caught up to us on the way out. After a couple minutes in traffic, we both ended up on Woodward Ave and of course stop light pulls were the order of the day. More »
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Taking a page out of its MINI playbook, BMW appears to be setting up some very clever guerrilla marketing to promote the 2009 BMW 1-series. Rather than shovel another recycled "look at the amazing precision of this new car" advertising campaign at us, BMW may be going in a different direction for the tossable new sports coupe and convertible. The story of this "viral" advertising begins with the video you see above, and we've done enough digging to figure out where it may be leading. Hit the jump to find out. More »
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