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"There's a fine line between genius, and insanity — and a hair brained scheme, and a revolutionary idea." posits this film, and we agree. As a result of our early discovery of the 2009 BMW 1-Series themed Rampenfest viral marketing campaign, we have been offered the exclusive rights to bring you the world wide documentary premier of "The Ramp". The thirty minute movie chronicles the men, the mission, and the madness of an attempt to launch the 1-series from Germany to America by way of ramp. And before you get to thinking, "Bah, that's not too hard," the attempt is not designed to simply go from the imaginary town of Oberpfaffelbachen, Germany to say, New York City. No, the car's intended target is San Francisco. So grab some popcorn and a comfy chair, sit back, and enjoy the frigtening naivete of physics terrifying Deutsche chompers movie in three parts. ED: Yes, we know we're probably just shilling for BMW, but they're practically making fun of themselves here, so how could we not run with this? UPDATE: All three parts of the video are now below the jump to prevent the threesome of streams from all playing together. More »
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We first dropped news of what seems to be the viral ad campaign for the 2009 BMW 1-Series called "Rampenfest" a couple of weeks ago, but now there's an update on the progress of things. We received an email from "Jeff Schultz," the apparent documentarian, congratulating us on being the first to discover the project and informing us there's a poster in our future for the effort. We smell direct marketing, but what the hey, maybe we can give away a poster. Anyway, the trailer for the film we've got above is also over at the Rampenfest, and it's ripe with German stereotypes, bizarrely large teeth, and a ginormous ramp in the fake town of Oberpfaffelbachen. More »
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