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...there's another headline we could have used for this exclusive look at the making of the new Pontiac "Spy Hunter" commercial — "How Leo Burnett Got It's Groove Back." After the disaster that was the Cadillac Escalade Super Bowl commercial a couple years back, that's exactly what this ad — and the "Hot Wheels" companion commercial called "Mine" — for the 2008 Pontiac G8 GT may end up helping them accomplish. Talk about going from zero to hero. Anyway, it's kind of cool to see how the sausage gets made, right? You get to see how the G8 was transformed into "The Interceptor" and everything else from the faux-hipster / creative class team and all their inside jokes like "ceiling cat" and Johnnie the office dog. Makes us want to stay the hell away from advertising altogether. Well, except for Regina. She looks cute in a faux-hipster kind of way. What can we say? We dig the look. Also, the driving sim looks cool. Shit, we're just surprised we didn't see a foosball table. [Leo Burnett via Digitas] More »
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I'm writing this from the back seat of the Pontiac G8 GT. That's a midlevel-performance version of the sedan GM Vice Chairman Bob Lutz asserts will return to Pontiac its long-absent dignity. Judging from the comfortable back seats and legroom, not to mention the reportedly solid platform, potent V8 and tight packaging, there's little doubt it will. More »
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Pontiac's ad agency released a second commercial this weekend for their new rear-wheel drive muscular muscle sedan, the 2008 Pontiac G8 GT. While we've got to say it's not nearly as cool as the "Spy Hunter" G8 commercial we saw in the wee hours of Friday morning, the "Hot Wheels" theme ain't too shabby. Although we'd have found the commercial more convincing had it shot off the end of the track and into the back of our younger brother's head. Still, we're wondering what pubescent fantasy they'll use to market the newly-revealed 2009 Pontiac G8 GXP, the G8 with a stick. Wait, don't answer that question. More »
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OMG, Pontiac finally has a decent rear-wheel drive sedan in the 2008 Pontiac G8 GT and now they've got a killer commercial to go along with it. The boys from the arrow-headed brand have mashed up "Spy Hunter," the classic Midway video game with the G8 GT playing the lead role. Finally, a commercial for a GM product that actually manages to evoke the few positives of the malaise era while at the same time making it clear it's a totally different beast. We love it. Unfortunately, we don't love the "viral e-mail" we received alerting us to the availability of the new ad. That missive below the jump.
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Yesterday, we saddled up in the General's new Oz-import RWD V8 hotness, the 2008 Pontiac G8 GT, and went for a nice long spin skirting the Mexican border and up through the wildfire-scarred hills east of San Diego. Here's what you need to know: This is one dang fine automobile but it's not without its issues. But at just south of $30K, what are you gonna do? Be a whiny little punk all day long? Just stab it and steer baby.
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While most of the online pubs won't get their hands on the 2008 Pontiac G8 GT until next week — let that speak for the level of importance our readers (and many other online pubs) are given by Pontiac PR — a few did. The story as we hear it is Motor Trend went live today despite our understanding of there being a Monday embargo on the new Aussie muscle car from the General (e-mail to Angus MacCheeseburger MacKenzie to verify the veracity of the claim has gone un-returned). The Inside Line at Edmunds then went live with their own review. Then others followed suit. One of the later ones was Popular Mechanics — so we'll link to them. More »
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