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We'd heard "Old Luxury" was pretty pissed over that whole turf war with Audi over luxury buyers since the Super Bowl. You remember, right? Yeah you do — that was when the Audi R8 dropped the horse head faux Bentley grille into "Old Luxury's" bed. Well, anyway, it looks like that hit they've had out there on the Audi brand has finally taken down one of their made men in Portugal. Yup, scratch one R8, paisan! Sure — it looks like an innocent traffic accident, but that's just what "Old Luxury" wants you to believe. All we know is Audi better watch themselves and their Le Mans R8 TDI next week at the New York Auto Show. Or at least get Iron Man in as a hired goombah to protect it. All we know is, we haven't been this upset since that R8 went up in flames a while back. More »
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After the big Super Bowl blitzkrieg, we all kind of knew the media marketing on Iron Man would muscle it's way beyond mere trailers, and it just has. The culprit? Audi, of course. The multi-ringed brand has spent some serious Deutsche-marks to set up a mini-site for the movie that shows off the R8, the rest of the Audi lineup, some historical background on the brand all about the Vorsprung durch Technik and about three whole seconds of all-new footage from the new movie with some Audi hand-job action spliced with it. Whatever. We're still excited about the movie and everyone already knows how excited we already are for the Audi R8. Although we'd prefer they'd have used the "Iron Man Red" Audi R8 V12 TDI Le Mans we saw live in Geneva. Full press release below the jump. More »
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