Toby Keith's still a Ford Truck man. Apparently that's all he drives; he's got no boundaries and won't compromise (ka-ching). Although if Bob Seger's career is any indication of what'll happen once a former truck ad-man loses favor with the automaker, he'll be driving a Porsche and a Nissan pickup in no time. But for now, Keith is FoMoCo's big-time big truck man — and he's still the star in the most recent of a set of six new FoMoCo commercials for 2007 Ford F-150 and Super Duty trucks. This first spot, titled "2nd Best," shows off the '07 trucks' newest capability — winning local dick-waving contests by settling the score between a Dodge and a Chevy (driven by country-dumb caricatures of the competitors' advert characters, mind you) in pure tractor-pull fashion. Maybe Ford should have tossed a third competitor into the mix (maybe from the land of the rising sun) to see how far Keith would get, but we won't be seeing another such vehicular johnson until next year at the earliest. Speaking of size, we've no clue the size of the campaign in dollars, but we're assuming it was J. Walter Thompson that produced the ad — but there's nothing to tell us that in the detail-light press release on the campaign from August, posted after the jump.
Jalopnik · Ray Wert