This is one funny-ass marketing idea. It's called "Awesome Adventures" and it's using slot car racers to demonstrate the speed of the slowly-hitting-the-market turbocharged Inline-4 Mazdaspeed3. We're not sure who did the creative on it but word to the marketing department — we doubt even a turbocharger would let it blow the doors of a Porsche, but we'll cut Mazda some slack on it cause so many of the new hot hatch 3-doors won't be sold as new after the whole Cougar Ace thing.

Related:
Mazda Speaks on Ship Mishap: Cougar Ace Cars Won't Be Sold as New [internal]

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