Wha' happen' when you put four Mac Minis loaded with Vidi video capture software, four lipstick and pinhole spy cameras, four microphones, four Pinnacle video-to-FireWire converters, a grip of external 250-GB FireWire drives, a Lynksys 802.11G wireless router, a high-gain antenna, a WebTech 5000 Locator GPS tracking unit and a 1000-watt power inverter to drive all the hardware into a VW Rabbit, bring some guy named Steve out from Colorado to drive it around New York, offer people free rides and then splice the footage up?
You get Crispin Porter + Bogusky's "Gypsy Cab Project" viral video campaign. Apple's got the scoop on the Mactastic technology involved. Meanwhile, our Mac has been untastic today. After years of trouble-free operation, in the last year, our Apple equipment has gotten very annoying. We're almost wishing for the heady days of System 7.1 and an 030 processor. Seriously, Apple. After well over a decade of evangelism, kickbacks are in order.
Crispin Porter + Bogusky [Apple Pro]
The Gypsy Cab Project; Mach Freuden Mit Dein Schnell: A Post to Pacify Wert [Internal]