W. C. Fields died in 1946, but his mock-crafty drunk persona still had sufficient cultural resonance 24 years later for Mercury to use an impersonator to sell the huge '70 Monterey 2-door hardtop. We think this ad would have been better had the Fields character taken a big swill from a hip flask prior to getting behind the wheel, but that might have been going too far, even in 1970. We've seen an example of the big Merc down on the Alameda street.