FoMoCo Ol' Busted: Bold Moves; FoMoCo New Hotness: Driving American Innovation?


WTF? Has FoMoCo changed the name of the game yet again? In this case the name is "Bold Moves" and the game is "cohesive marketing strategy." Ford's just launched a new Bill Ford-heavy site titled "Driving American Innovation," full of new-age-cheese-muzak and a pictorial of FoMoCo's newest n' boldest innovations. Sounds pretty Bold to us to be pushing all these marketing strategies — all at once, and all pretty much divergent from each other. Is it just us, and we're certainly no high-paid Madison Ave (or even mid-paid Dearborn for that matter) ad executive, but who the hell wants a bunch of innovations all at once? Don't we normally like this stuff to come pretty steady, so we can test it out first?

Driving American Innovation [Ford Motor Company]

Related:
All Your Blogs Are Belong To Ford: FoMoCo Makes A Bold Blog Buy, Jumps On The Cluetrain [internal]