WTF? Has FoMoCo changed the name of the game yet again? In this case the name is "Bold Moves" and the game is "cohesive marketing strategy." Ford's just launched a new Bill Ford-heavy site titled "Driving American Innovation," full of new-age-cheese-muzak and a pictorial of FoMoCo's newest n' boldest innovations. Sounds pretty Bold to us to be pushing all these marketing strategies — all at once, and all pretty much divergent from each other. Is it just us, and we're certainly no high-paid Madison Ave (or even mid-paid Dearborn for that matter) ad executive, but who the hell wants a bunch of innovations all at once? Don't we normally like this stuff to come pretty steady, so we can test it out first?
Driving American Innovation [Ford Motor Company]