Dodge's probably thinkin' it wished they didn't have to follow all of those rules for sweepstakes — like the ones that require them and ePrize to list the Approximate Retail Value (ARV)of a give-away. For instance, in the Dodge Challenger give-away we reported on yesterday (and the subsequent muscle car skirmish), the fine print's pretty clear:
THREE (3) VEHICLE DRAWING C PRIZES: 2009 Dodge Challenger R/T. ARV: $30,000.
Although that number's just an approximation, and heavens knows it don't mean a hill of beans — it's certainly a good indication Dodge's looking to move some of these here muscle cars. The Charger's priced at about the same ($30,705) for the R/T with a HEMI, and since the two share the same underskirt, that pricing makes some sense. [Hat tip to Zerin!]
Official Sweepstakes Rules [Dodge/ePrize]
No Free Mustache Rides From Dr. Z — How About A Free Dodge Challenger Instead? [internal]