Other than the PT Cruiser PCH Edition, the big news out of the Chrysler shindig this morning next to Duggan's Irish Pub on Woodward Avenue was the answer to apparently one of the most asked questions on the "Ask Dr Z" website. Although we were hoping more for the answer to the question, "Do you give free mustache rides?" — the question Dr. Z's minions answered today was still pretty good — "How can I win a Dodge Challenger, or another Chrysler Group product?" The press release below the jump can give you all the details how you can win one of nine Chrysler Group cars — three Jeep Wrangler Unlimiteds, three Chrysler Sebrings, and yes, three Dodge Challengers — we were more impressed with the hooplah surrounding the giveaway — including the dubiously legal driving of a non-street-legal car down a small stretch of Woodward Ave. In fact, so impressed were we, we dropped the pictures into a gallery for your enjoyment — and probable evidence for prosecution by the Royal Oak Police Department.
Consumers to Win All-new Dodge Challenger, Chrysler Sebring and Jeep® Wrangler Unlimited in Dream Car Sweepstakes
* Chrysler Group Sweepstakes is next phase of popular "Ask Dr. Z" campaign
* Dodge Challenger T-shirts to be sold at Woodward Dream Cruise; proceeds to Gail Purtan Ovarian Cancer Research Fund
Royal Oak, Mich., Aug 15, 2006 -
How can consumers win a Dodge Challenger — or an all-new 2007 Chrysler Sebring or Jeep® Wrangler Unlimited? By asking Dr. Z, of course.
Consumers can enter the "Ask Dr. Z" Dream Car Sweepstakes between Aug. 15 and Sept. 4 by going to www.AskDrZ.com, after visiting any Chrysler, Jeep or Dodge dealer showroom. George Murphy, Senior Vice President - Global Brand Marketing, Chrysler Group, announced the Dream Car Sweepstakes here on Woodward Avenue, kicking off the 2006 Woodward Dream Cruise.
"The Woodward Dream Cruise is all about dream cars and is the perfect place to introduce the 'Ask Dr. Z' Dream Car Sweepstakes," Murphy said. "The 'Ask Dr. Z' campaign has resulted in positive consumer feedback and increased brand Web site traffic, and we're building on that by driving even more consumers to www.AskDrZ.com and ultimately increasing traffic in Chrysler, Jeep and Dodge showrooms.
"We believe consumers will jump at the chance to win Chrysler Group's dream vehicles — the Challenger, which looks right at home on Woodward; the completely-redesigned 2007 Chrysler Sebring, and the latest rendition of a true American icon, the 2007 Jeep Wrangler Unlimited," Murphy added.
A total of nine vehicles will be awarded: three all-new Dodge Challenger models, three all-new 2007 Chrysler Sebring models and three all-new 2007 Jeep Wrangler Unlimited Rubicon models.
Unprecedented public response to the Dodge Challenger concept resulted in Chrysler Group announcing last month that after nearly 35 years, the Dodge Challenger will return as the ultimate modern American muscle coupe.
Set to debut as a 2008 model in calendar-year 2008, the Challenger will feature the long hood, short deck, wide stance and two-door coupe body style that distinguished the iconic Challengers of the 1970s.
With the all-new 2007 Sebring, Chrysler is creating inspiration in the common car. An all-new mid-size sedan, Chrysler Sebring combines stunning design with interior craftsmanship, high levels of safety and reliability, exhilarating performance and excellent fuel efficiency — all at a surprisingly affordable price. Sebring also features many class-leading technologies not available in the mid-size segment.
Jeep Wrangler Unlimited
Featuring a one-of-a-kind, four-door open-air design, the all-new 2007 Jeep® Wrangler Unlimited expands the Jeep experience to new dimensions. With room for five adult passengers — a Wrangler first — and the most cargo space ever offered in a Wrangler, the Unlimited combines class-leading off-road capability with everyday practicality.
Ask Dr. Z campaign
The Dream Car Sweepstakes is the next phase of Chrysler Group's "Ask Dr. Z" ad campaign that focuses on consumer benefits of the best of American and German Engineering and Design — and specifically on the innovative design, quality, reliability, performance and fuel economy of Chrysler, Jeep and Dodge vehicles. The campaign's spokesperson is DaimlerChrysler Chairman Dieter Zetsche.
In the first six weeks of the campaign, there have been more than 600,000 visitors to the Web site and more than 4.2 million questions have been answered.
"The 'Ask Dr. Z' campaign has driven our brand Web site traffic up consistently by 15 percent over June and our Web leads have increased by 27 percent," Murphy said. "And recent Millward Brown research shows that 83 percent of in-market consumers find Dieter credible and believable, and 73 percent stated they understood Chrysler Group vehicles combine the best of American and German engineering and design — additional evidence that our message is getting through.
"Furthermore, IAG Research — a third-party service which measures advertising effectiveness, reports that the campaign is significantly outperforming almost every IAG automotive norm," Murphy added.
Chrysler Group at Woodward Dream Cruise
The 12th annual Woodward Dream Cruise — billed as the largest one-day celebration of car culture, attracting approximately 1.7 million people and more than 40,000 cars — takes place on Saturday, Aug. 19. Located in the Northwood Shopping Center at the southwest corner of 13 Mile Road and Woodward in Royal Oak, Chrysler Group will host a variety of interactive, classic and concept vehicle displays.
Various Chrysler, Jeep, Dodge and Mopar® merchandise and apparel will be sold at the displays — including made-for-Woodward "Dodge Challenger - It's A Go!" T-shirts. Proceeds from the shirt sales will be donated to the Gail Purtan Ovarian Cancer Research Fund at Karmanos Cancer Institute.
Dodge Challenger Slides Into Hunter House: Oohs, Aahs And Heartburn [internal]