More than likely GM NorAm veep for sales, service and marketing, Mark LaNeve never actually saw this dealer bulletin going out today, but damn it, it's even more funny if he actually did. It's a bulletin sent to all General Motor dealerships in the US, letting them in on something so amazing, so killer-cool, so hawt — all dealers have to know about it...and know about it right now. Here's the opening, with emphasis added for your enjoyment, and the rest after the jump.
Dear GM Dealers:
Here's a great opportunity! The date of the Summer 2006 NADA Dealer Attitude Survey administration has been extended through Friday, August 11, 2006. So, if you haven't had a chance yet to submit your feedback, please do so by directly linking to the Web site at...
...http://www.nadasurvey.com. If you've already turned in your survey, thank you for taking the time to do this.
There are a number of third-party sources we here at GM utilize to monitor the company's performance, but there's no better way than reviewing NADA survey results for us to understand how your customers are feeling and how you think we can continue to improve our mutual business. I assure you we take the survey seriously and spend significant time analyzing the results - and then acting on your feedback.
Importantly, remember, the more surveys we get, the more accurate the survey will be. So, I urge you to please take time to let us know what you think. Your feedback matters and will help keep us heading in the right direction.
Thanks for all your continued support.
Vehicle Sales, Service and Marketing
Yes, we've got to say how sad it is that its so in need of positive reinforcement, the General needs to be upbeat and positive about a "Dealer Attitude Survey." Either that or folks in LaNeves office are all on Zoloft.