How to you promote a Porsche 911 whose roof slides rearward at the push of a button? Certainly not by showing kids on an overpass with tomatoes. Of course, Porsche knows this, and so created its Skydriving site, which uses high-res landscape photography to drive home the point. We're surprised the Ad Council didn't force them to put in a disclaimer: "Driver Should Not Look Upward While Driving."
Open Up and Say Ahhh: Porsche Reveals New 911 Targa [internal]