Mazda to Debut Comic Book Series at Comic-Con

Sorry, we mean graphic novel series. Mazda is parterning with Top Cow Comics on a new series of colorful books that use more pictures than words to tell a story (what are they called again?). The series, dubbed "Revved" — a marketing vehicle dreamed up by LA's Spacedog agency — features a Mazda RX-8 in its plotline. The first part of the series can be viewed (and read) online, though the books will premiere at this year's Comic-Con International convention. Word is, a related TV series from Fox Television Studios is in the works. Talk about product placement and media synergies — this is more like media-product nuclear fission.

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BMW Comic Book Adventure [internal]