Marketing the Mini Cooper is probably an ad creative team's dream job. Such quirkpots of record can just go off on whatever flight of
hash-induced fancy they want, and most likely the suits will go along. This particular guerilla campaign uses a metro entrance (in one of a number of Swiss cities where it ran) to highlight the Mini's unexpectedly spacious interior for its size. True to form, it's a perfect one-panel joke.
One Large Mini [Coolz0r - Marketing Thoughts]
Get Your Mini Carded [internal]