And we thought GM had quit playing this game. General Motors sales chief Mark LaNeve announced today at a press briefing that not only would they be jumping back into the incentives mud again, but sales in June and July would be "brutal:"
"June and July sales aren't going to be a picnic...Our year-on-year comps are going to be especially brutal."
Yeah, somehow we didn't expect it to be a picnic — but brutal — wow, talk about honesty. It's kind of like a refreshing...
...drink of water after a long walk in the desert.
Anyway, after that bombshell of a quote, LaNeve then explained to the assembled press scrum the incentive program. It was rolled out to dealers this week will be called "The 72 Hour Sale" and will offer zero percent financing for up to six years on most 2006 Chevrolet, GMC, Pontiac and Buick models. Fine print: all good cars will more than likely be excluded.