We don't know why "Hard Rock Cafe" never tried this — partnering with a car to get some street cred from the kiddies. Or maybe it's the Fit trying to get some street cred from the live music and southern-cook'n crowd? Either way, the two brands are getting jiggy with each other in a month-long "Fit In The House" promotion featuring a charity auction (yay for philanthropy!) of a one-of-a-kind custom-painted Honda Fit featuring a mural by an artist who's claim is "my art is straight up." Yeah — this is a match made in heaven. Except when I think creole jambalaya and BBQ baby back ribs — I don't so much think Honda Fit. When I think Honda Fit, I get more of that whole ninety-nine cent sushi vibe.
Fit In The House Sweepstakes [Fit In The House]