Frankly, it would've been funnier (and cheaper) if Maserati would've just handed Atlanta resident Henry Owings the keys to a few cars and let the Corolla-driving member of the Academy of Recording Arts & Sciences humiliate himself on the track. But it was probably more educational to fly out Jonny Lieberman, wine him, dine him and Quattroporte him. While The Loverman wasn't so big on the Maser Coupe and fought a war with the Quattroporte's gearbox, he fell in love with the four-door anyway. And the Masers didn't even have to have Michel Gondry render him in Lego. Although they should've.
Maserati Health Check [The Truth About Cars]
Jalopnik Reviews: 2006 Maserati Quattroporte, Part 1 [The Truth About Cars]