Honda's doing the dirty deed in lieu of hybrids and moving to the not-as-clean-as-unleaded diesel in the automaker's minivans and SUV's starting with the Odyssey minivan and Acura MDX SUV in the US market by as soon as 2009. Honda's President Takeo Fukui has been looking at hybrids in Honda's smaller vehicles and to mimic their success in Europe with diesel by providing those same offerings in larger vehicles in the US. Auto analysts note as a possible stumbling block the rather negative reputation diesel has here in the states. Oh, Honda also plans on offering diesels in Japan — but since Japan has ultra-cool advanced diesel there, it's become more readily accepted. Why can't we get the ultra-cool advanced diesel here, huh?
Honda to sell diesel vehicles in U.S., Japan [MarketWatch]
Gas Prices Not Stopping SUV Purchases? [internal]