Tis summer, the season for cross-branding — a time of blockbuster movies and the hope for blockbuster bank coming from tie-ins. And no summer blockbuster has more attention than the euro-travelling, Vatican-rousing adventures of the Dan Brown and Tom Hanks biblical thriller — The Da Vinci Code. And only one auto's got the inside track on the cross-brand synergistic goodness — DaimlerChrysler's Smart Fortwo. And oh look, they've even got a branded site just for the movie — Smart Fortwo — cute and bible-y — just what we always wanted in a car.
The Da Vinci Ride: Smart Fortwo Makes Blockbuster Appearance in New Film [InsideLine]
The mystery revealed [DaimlerChrysler]
Ciao, Babies: Fiat Launches Line of Cellphones [internal]