First it was Kelly Clarkson — now Ford's getting even Pop-ier — they've decided to get into the reality show craze. Their ad agency, J. Walter Thompson, is shopping around a teaser for a reality show aligned with their new "Bold Moves" strategy. All of this can come to no good, we tell ya — unless they're gonna drop a Ford Explorer into an obstacle course against other SUV's in a rally-type survival-of-the-fittest. Cause then that'd be cool.
Ford's bold move: Its own reality TV show [Detroit News]
Kelly Clarkson's Bold Marketing Message For Ford [internal]