Who doesn't love trail mix (minus those prone to anaphylactic shock) and otherwise mixing it up on the trail? BBDO-Detroit hopes prospective buyers of the Jeep Wrangler Unlimited are all over the outdoors like a mad squad of earwigs. The agency concocted a series of print ads to promote the new four-door Jeep that makes even us city dwellers want to pound a bag of GORP and hit the switchback. And we don't even like saying GORP.
(Hat Tip - Advertising/Design Goodness)
And Now Back to the Jeep Wrangler Unlimited [internal]