Tease Me With Those Sales Numbers Baby!

The March "teaser" sales-number survey's out, and on the whole, it...well...it totally sucks. US consumers bought 13% fewer vehicles industrywide than they did during the first 12 days of March last year. The survey, by JD Power & Associates indicates a decline in retail sales for every automaker except BMW, which looks to be up 8%. BMW's numbers would have been up 9%, but a certain mother we know is still flip-flopping on whether she likes the "new" red of the Z4.

With auto pundits running down the list of contributing factors including everything from weather to "incentive fatigue," what does this really mean? Our take: stop trying to read tea leaves in mid-month sales surveys. Or keep doing it. What do we know?

Auto sales fall in March [Detroit News]

Related:
More sales numbes [internal]