USAT: Will Patriot and Compass Dilute Jeep Brand?

Man, when the graph-meisters at USA Today start getting all up in your grill about the new cute-non-utes you're attempting to grow the brand with, you might start to wonder if you'd made a bad decision. But not Jeep! John Plecha, director of the marque's marketing says, "We're not watering down the brand. We know what we have and we're protecting it." Meanwhile, John Wolkonowicz, a senior analyst at Global Automotive Group is worried about the Compass in particular, calling it "a sad little car." Ouch.

Newcomers Could Ding Jeep's Image [USA Today]

Related:
At My Signal, Unleash Hell!: Jeep Considering Production Version of Gladiator [Internal]