India's largest automaker, Tata, showed off an nebulously named sport-truck concept, the Cliffrider, in Geneva. While not a darling of the media — and not quite a threat to the Honda Ridgeline, considering it's not scheduled for production — the Cliffrider is, well, not exactly pretty, either. But damned if we don't love us an underdog. Go Tata, go Tata, it's your birthday.
Tata to Build $2000 Car [internal]