Volkswagen's Phaeton may have been the penultimate expression of Ferdinand Pi ch's weapons-grade arrogance (don't forget that little runabout called the Bugatti Veyron), but it sure was (and is somewhere) a sweet luxury car. But as Farago points out in a new column on The Truth About Cars, Volkswagen's ill-phaeted sedan is more than the sum of its clean-room-assembled parts. It's about creating the ultimate customer experience for luxury buyers — and the company's more suitable luxury divisions stand to reap the benefits. Or not. There's a lesson in there for other luxury carmakers' sales networks too.
VW Phaeton: The Car of the Future [The Truth About Cars]
Touring the VW Phaeton Plant in Dresden [internal]