We have no clue what to make of this, but apparently, VW is sending this head out to past GTI owners in a bid to rekindle interest in the OG hot hatch. Weird, weird, weird, and dammit, our brains don't stretch far enough to wrap around this stuff. Still, looks like it'd be fun to stick M-80s in and blow up.
VW: First Pics of Project Fast [The German Car Blog]
Gene Kelly's Loose-Limbed Doppelganger in VW Ad [Internal]