GM 'Drafts" Ford Online

Okay, so we never thought we'd hear the word "drafting" and the moniker "Kermit the Frog" in the same sentence, whether it had to do with compulsory military service or NASCAR. And well, we still haven't. But AdAge just used it in talking about GM's buying up of "Kermit" search keywords 'round about Super Bowl time, so when the hung-over masses wobbled out of their beds the next morning and stumbled into the office they'd thing, "Kermit...uh...hybrid...what was that car again? A BMW? [googlegoogle] Oh! Chevy! Right!" Was it a better buy than the Ford Field thing? We're not convinced. [Thanks to CTE for the tip.]

Kermit Pitches for Ford, But GM Gets Hits Online [AdAge]

Related:
Super Bowl Sponsorships: Ford Versus GM [Internal]