That 40-year media juggernaut and lamenter of one's greenness, Kermit the Frog, will star in a new, 30-second TV spot for the Ford Escape Hybrid to run during the Super Bowl. More of a perceptional ad than a sales pitch — considering the hybrids are selling faster than Ford can build them — Ford hopes the spot will help paint its entire brand, non-hybrids included, as a choice for environmentally conscious buyers. Money appears not to be an issue in this regard, considering the ad will reportedly cost $2.5 million (including ad time). No word yet on a rumored ad for the Ford Expedition EL starring Miss Piggy, but sources say an obvious, cheap joke about it is already in the works.
Das Ist Kermit: BMW Taps Muppet for German 1-Series Ad [internal]