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So say you wanna develop a car for emerging markets; a new car for people who have never owned a car. You want to sell it for around six large. Yet you're French, so you want a tad of that ol' je ne sais quois about the wee thing. But it also needs to be suitable for hauling pigs. So what do you come up with? The Renault Logan. BusinessWeek's got an interesting Q&A with designer Kenneth Melville, who explained how they brought the idea to fruition.

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The Making of the Logan [BusinessWeek]

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