Chevrolet has a lot of important nameplates to promote this year, which is why they've returned to Super Bowl advertising after skipping last year's game. And what better way to sell the 2014 Corvette and Silverado?
The company posted two new 60-second ads to their YouTube channel over the weekend, one for the Corvette and Silverado, respectively.
"Machine" reminds you the 2014 Corvette is a serious performance car now, if we haven't done enough of that already.
The one for the 2014 Silverado is a bit of a tearjerker and somewhat reminiscent a plot line from Nashville. In all serious, though, it's a nice ad that's going to hit that target truck buyer well.
But are they big enough for the Super Bowl? We'll have to find out.